Relationship Marketing in the Apparel Market./The Perception of the Consumers and their Attitude Towards New Products. 

 -  2009 
 - 82 
<br/><br/> Introduction, Transactional Marketing, Limitations of the 4P's, Theory of Relationship Marketing, Impact of RM on Trust, Impact of RM on Loyalty, Theory of Consumer Behavior, Satisfaction and Purchase Intention, Word of Mouth, Perceived Brand Image, Theory of Product Development, New Product Development, Research Hypothesses, Research Framework, Methodology, Philosophy, Questionnaire Design, Data Collection, Size of the Sample, Type of the Sample, Data Reliability, Ethical Considerations, Descriptive Statistics, Means Comparisons, Regressions, Conclusions, Research Limitations, References, Appendix.