TY  - BOOK
AU  - Filippidou Antigoni
AU  - Λουκοπούλου Αποστολία
TI  - The Role of Luxury Goods as Social and Sexual Signals in Conspicuous Consumption
PY  - 2017///
N2  - Introduction, Conspicuous Consumption, Defining the Construct, Factors that Enhance or Diminish Conspicuousness, Summarizing Fundamental Theories of Conspicuous Consumption, an Insight Into the Luxury Construct, Definition and Characteristics of Luxury Products, Perceived Values of Luxury Products, the Role of Luxury Products as Signals in Conspicuous Consumption, Luxury Products as Social/Sexual Signals in Conspicuous Consumption, Costly Signals for Mate Acquisition (Inter - Sexual), Motivations for Conspicuous Consumption of Luxury Goods, Research Design/Methodology, Reserach Philosophy Stretagy Design, Data Collection, Ethical Considerations, Data Analysis, Presenting Findings for Qualitative Analysis, Purchase Frequency of Luxury Products, Motives for Purchase and Conspicuous Consumption of Luxury Goods, Role of Luxury as Social/Sexual Signals, Perception towards Luxury Products and Conspicuous, Discussion of Findings, Conclusion, Recommendations, References, Appendix
ER  -