TY  - BOOK
AU  - Athanasopoulos Vasilis
AU  - Λουκοπούλου Αποστολία
TI  - The Effect of Online Marketing Tools on Consumer Behavior Towards SMEs./The Case of the Greek Tourism Industry
PY  - 2016///
N2  - Introduction, Consumer Behavior, the History of the World Wide Web, the Online Marketing Tools, Affiliate - Email - Video - Mobile - Marketing, Search Engine Optimizational and Search Marketing, Social Media, Traditional Versus Online Marketing Tools, the Most Suitable Online Marketing Tools for the SME's of the Greek Tourism Industry, Research Design/Methodology, Data Collection / the Questionnaires, Ethical Considerations, Findings, Demographic Data, General Consumer Behavior Data, Consumer Behavior Towards a Specific Advertisement, the Effect of Online Marketing Tools on Consumer's Brand Attitude, he Effect of Online Marketing Tools on Consumer's Purchase Intention, the Trust of the Respondents Across Different Marketing Tools, the Intention of Using the Online Word of Mouth, Application, Conclusion and Recommendations, Personal Reflection, Appendix
ER  -