TY  - BOOK
AU  - Bokou Nikoleta
TI  - Advertising and Luxury Goods/An Exploratory Research on Preference Reflection of Consumers about Advertising and Brands
PY  - 2008///
N2  - Background, Research Objectives, Limitations, Theoretical Background, Advertising, Luxury Goods, Theories on Impact of Advertising to Luxury Goods, Past Research on Advertising of Goods, Limitations of Previous Research, Methodological Framework, Research Philosophy, Research Approach, Reliability and Validity, Reliability Analysis, Sample, Sampling Technique, Sample Size, Dat Collection Method, Descriptive Analysis, Hypothesis Testing, Recommendations, Activity, Bibliography, Appendices
ER  -