Customer Relationship Management/Customer Profitability 

 -  2012 
 - 83 
<br/><br/> Acknowledgement, Abstract, Background, Aim of the Research, Definition of CRM, CRM and ERP, Objectives of CRM Systems, The Role of Technology of Information in the CRM, Applications of CRM, Methodological Paradigms, Methodological Approaches, Research Strategies, Research Designs, Data Requirements, Ethical Considerations, Customer Behavior Analysis, ''Personal Banking'' Analysis, Conclusions and Recommendations, Reflection and Self Development, References, Bibliography.