TY  - BOOK
AU  - Thomakou Ifigeneia
TI  - Consumer Perceptions Towards Subliminal Advertising
PY  - 2009///
N2  - Introduction, Background, Research Limitations, Literature Review, The Latest Facts, Methodology, Epistemological Framework, Experiment, Action Research, Ethnography, Research Choices, Time Horizons, Research Design, Sampling Technique, Analysis and Results, Demographics Characteristics, Consumer Perceptions Towards Subliminal Advertising, Conclusion, Ethicality, Acceptability, Harmfulness, Legality, Overall Results, Appendix, Research Questionnaire, References
ER  -