TY  - BOOK
AU  - Triantafyllou Maria
TI  - What Influences Consumer Behavior in Car Purchasing?/The Case of the Peugeot Representative in Greece
PY  - 2008///
N2  - Introduction, Literature Review, Exploring Consumer Behavior, Factors Influencing Consumer Behavior, Steps in the Decision Process, Factors Influencing the Choice of Car Consumers, Methodology, Epistemological Paradigms, Research Approaches Strategies Design, Discussion of Access and Ethical Considerations, Analysis and Results, Overview of Car Market and Trends Globally, Overview of the Car Market in Greece - Forecasts, Discussion of Cross Tabulation, Conslusions, Self Reflection, Appendix
ER  -