TY  - BOOK
AU  - Vasiliou Panagiotis
TI  - Impact of Customer Relationship Marketing (CRM) on Business Performance
PY  - 2008///
N2  - Introduction, Literature Review, Relationship Marketing and CRM, Impact of CRM on Business Performance, Limitations and Future Research, Methodology, Reliability Analysis, Data Collection, Sample, Discussion of Access and Ethical Considerations, Data Analysis, Exploratory Factor Analysis, Descriptive Characteristics, Regression Analyses, Research Findings and Discussion, Conclusions, Implications of Research Practitioners, Limitations, The Self-Reflected Element, Bibliography, Appendix
ER  -