International Marketing / Sixth Edition 

 - 6th 
 -  Irwin Mcgraw-Hill,  1987 
 - 844 
<br/><br/>An Overview, The Cultural Environment of Global Marketing, International Marketing Management, Corporate Context of Marketing, The County Notebook - A Guide for Developing a Marketing Plan, Cases, Bibliography, Index. 
<br/><br/> An Overview, The Cultural Environment of Global Marketing, International Marketing Management, Corporate Context of Marketing, The County Notebook - A Guide for Developing a Marketing Plan, Cases, Bibliography, Index. 
<br/><br/><label>ISBN: </label>71156739