TY  - BOOK
AU  - Cateora Philip R
AU  - Graham John L
TI  - International Marketing / Sixth Edition
SN  - 71156739
PY  - 1987///
PB  - Irwin Mcgraw-Hill
N1  - An Overview, The Cultural Environment of Global Marketing, International Marketing Management, Corporate Context of Marketing, The County Notebook - A Guide for Developing a Marketing Plan, Cases, Bibliography, Index
N2  - An Overview, The Cultural Environment of Global Marketing, International Marketing Management, Corporate Context of Marketing, The County Notebook - A Guide for Developing a Marketing Plan, Cases, Bibliography, Index
ER  -