TY  - BOOK
AU  - Dalkiran Ertugal
AU  - Elsey Ena
AU  - Harrison Andrew L
TI  - International Business / Global Competition from a European Perspective
SN  - 198782136
PY  - 2000///
PB  - Oxford University Press
N2  - This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment.  Preface, Acknowledgements, International Business Activities, The Nature of International Business, Multinational Enterprises, International Market Entry and Organizational Response, The International Environment, The Political and Economic and Legal Environment, Culture and Ethics in International Business, International Institutions and Global Issues, Integration Between Countries, The World's Major Trading Nations, The Emerging Economies, International Trade and Investment, International Trade and Payments, International Competitiveness, The European Union, The Single European Market, European Political and Economic Integration, The European Union and International Business, Transition in Eastern Europe, Privatization in Eastern Europe, Foreign Direct Investment in Eastern Europe, Doing Business in Eastern Europe, Glossary
ER  -