International Marketing / Ninth Edition 

 - 9th 
 -  Irwin Mcgraw-Hill,  1995 
 - 778 
<br/><br/>An Overview, The Cultural Environment of Global Markets, Assessing Global Market Opportunities, Developing Global Marketing Strategies, Corporate Context of Marketing, Supplementary Material, Index. 
<br/><br/> An Overview, The Cultural Environment of Global Markets, Assessing Global Market Opportunities, Developing Global Marketing Strategies, Corporate Context of Marketing, Supplementary Material, Index. 
<br/><br/><label>ISBN: </label>71152091