TY  - BOOK
AU  - Cateora Philip R
TI  - International Marketing / Ninth Edition
SN  - 71152091
PY  - 1995///
PB  - Irwin Mcgraw-Hill
N1  - An Overview, The Cultural Environment of Global Markets, Assessing Global Market Opportunities, Developing Global Marketing Strategies, Corporate Context of Marketing, Supplementary Material, Index
N2  - An Overview, The Cultural Environment of Global Markets, Assessing Global Market Opportunities, Developing Global Marketing Strategies, Corporate Context of Marketing, Supplementary Material, Index
ER  -