TY  - BOOK
AU  - Appleby C.Robert
TI  - Modern Business Administration / Fourth edition
SN  - 273025058
PY  - 1987///
PB  - Pitman Publishing
N2  - This book presents a clear and readable account of business administration and management.  Preface, Acknowledgements, Management Principles, Nature of Management, Business and its External Environment, Corporate Strategy and Planning, Organization, Direction, Control, Management in Action, Marketing and Sales Management, Production, Personnel Management, Office Management, Index
ER  -