TY  - BOOK
TI  - On Strategic Marketing / If You Read Nothing Else on Marketing that Delivers Competitive Advantage and Read These Definitive Articles from Harvard Business Review
SN  - 9781422189887
PY  - 2013///
PB  - Harvard Business Review Press
N2  - Rethinking Marketing, Branding in the Digital Age, Marketing Myopia, Marketing Malpractice, The Brand Report Card, The Female Economy, Customer Value Propositions in Business Markets, Getting Brand Communities Right, The One Number You Need to Grow, Ending the War Between Sales and Marketing, Index
ER  -