Introduction to Modern Business / Issues and Environment: Eighth Edition
- 8th
- Prentice Hall Inc, 1981
- 224
Study Guide and Applied Readings. Business and Its Environment, Business and Our Economic System, Business and Society, Ownership and Management and Organization, Business Ownership Forms, General Business Management, Organizational Structure and Behavior, Small-Business Management and Franchising, People and Production, Human Resources Management, Labor-Management Relations, Production and Operation Management, Physical Distribution and Energy, Marketing, The Marketing Process, Product Development and Marketing Channels, Pricing and Promotion Strategy, Financing and Insuring the Enterprise, Business and Finance Investments, Credit and the Banking System, Risk Management and Insurance, Information and Decision Making, Accounting and Financial Statements, Information Management and Computers, Lega Environment: Business Law and Ethics, The Government's Role in Business, International Business, Career Development in Business, Solutions to Self-Test Exercises.