Introduction to Modern Business / Issues and Environment
- 8th
- Prentice Hall, 1981
- 642
Preface, Business and Its Environment, Business and Our Economic System,Business and Society, Ownership and Management and Organization, Business Ownership Forms, General Business Management, Organizational Structure and Behavior, Small Business Management and Franchising, People and Production, Human Resource Management, Labor-Management Relations, Production and Operations Management, Physical Distribution and Energy, Marketing, The Marketing Process, Product Development and Marketing Channels, Pricing and Promotion Strategy, Financing and Insuring the Enterprise, Business Finance and Investments, Credits and the Banking System, Risk Management and Insurance, Information and Decision Making, Accounting and Financial Statements, Information Management and Computers, Information and Decision Making, Government and World Business The Government's Rle in Business, International Business, Career Development in Business, Selected References, Glossary, Index.
Preface, Business and Its Environment, Business and Our Economic System,Business and Society, Ownership and Management and Organization, Business Ownership Forms, General Business Management, Organizational Structure and Behavior, Small Business Management and Franchising, People and Production, Human Resource Management, Labor-Management Relations, Production and Operations Management, Physical Distribution and Energy, Marketing, The Marketing Process, Product Development and Marketing Channels, Pricing and Promotion Strategy, Financing and Insuring the Enterprise, Business Finance and Investments, Credits and the Banking System, Risk Management and Insurance, Information and Decision Making, Accounting and Financial Statements, Information Management and Computers, Information and Decision Making, Government and World Business The Government's Rle in Business, International Business, Career Development in Business, Selected References, Glossary, Index.