TY  - BOOK
AU  - Boyd, Harper W.
AU  - Westfall, Ralph L.
AU  - Stasch, Stanley F.
TI  - Marketing research: text and cases 
SN  - 0256068135
PY  - 1989///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing research
KW  - Business
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Marketing Research: Text and Cases, 7th Edition" is a textbook that teaches the marketing research process, which involves defining a problem, developing a research plan, collecting and analyzing data, and interpreting the findings to solve business issues. The 7th edition incorporates changes from the previous edition, such as combining chapters on the marketing research process and the scientific method, shortening material on decision trees, and reorganizing the sequence of chapters on data collection methods
ER  -