TY - BOOK AU - Ogilvy, David TI - Ogilvy on advertising SN - 9781802794960 PY - 2023/// CY - London PB - Welbeck KW - Advertising KW - Business N1 - Includes bibliographical references and index N2 - Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself ER -