TY  - BOOK
AU  - Nelson, D. Eric
TI  - Copy That: a Truckload of Formulas, Formats, and Checklists for Effective Copywriting
SN  - 9798289680945
PY  - 2025///
PB  - Eric D. Nelson
KW  - Business
KW  - Advertising copy
N2  - Copywriters and communicators: If you’ve ever stared at a blinking cursor wondering how to start a headline, write a call to action, or format a social media ad that actually performs, you’re not alone. And you don’t have to wing it.
Copy That is a practical, accessible guide for anyone who writes copy professionally—or wants to write efficiently and effectively. Whether you’re an early-career marketer, a communications student, a freelance writer looking to level up, or a seasoned pro who loves refreshers and reminders, this book gives you the formulas, frameworks, and checklists you need to write high-performing copy across dozens of formats
ER  -