Caples, John <br/><br/>
Tested advertising methods / 
John Caples ; foreword by David Ogilvy ; introduction by Gordon White. 
 - 4th ed. /  revised and enlarged 
 - U.S. :  Paladin Press,  1990. 
 - xxvi, 278 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Business