Brierley, Sean. <br/><br/>
The advertising handbook / 
Sean Brierley. 
 - 2nd ed. 
 - London :  Routledge,  2001. 
 - 297 p. :  ill., ports. ;  24 cm. 
 - Media practice .
<br/><br/> Previous ed.: 1995. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success. 
<br/><br/><label>ISBN: </label>0415243912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Advertising