<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[ Search for 'an:9977']]> </title> <!-- prettier-ignore-start --> <link> https://library.mc-class.gr/cgi-bin/koha/opac-search.pl?q=ccl=an%3A9977&#38;sort_by=relevance&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="https://library.mc-class.gr/cgi-bin/koha/opac-search.pl?q=ccl=an%3A9977&#38;sort_by=relevance&#38;format=rss" /> <description> <![CDATA[ Search results for 'an:9977' at ]]> </description> <opensearch:totalResults>19</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="https://library.mc-class.gr/cgi-bin/koha/opac-search.pl?q=ccl=an%3A9977&#38;sort_by=relevance&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dan%253A9977" startPage="" /> <item> <title> Marketing across cultures / </title> <dc:identifier>ISBN:0132361752</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9878</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0132361752.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Usunier, Jean-Claude.<br /> Europe : Prentice Hall, 1996 .<br /> 576 p. ; 24 cm..<br /> 0132361752 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=9878">Place hold on <em>Marketing across cultures /</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9878</guid> </item> <item> <title> Introduction to global sustainable management / </title> <dc:identifier>ISBN:9781529771732</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9921</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/1529771730.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Combe, Colin,.<br /> Los Angeles : SAGE, 2022 .<br /> 293 p. : 23 cm.<br /> 9781529771732 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=9921">Place hold on <em>Introduction to global sustainable management /</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9921</guid> </item> <item> <title> Marketing research : text and cases / </title> <dc:identifier>ISBN:0256068135</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9941</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0256068135.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Boyd, Harper W..<br /> Homewood, Ill. : Irwin, 1989 .<br /> 816 p. : 24 cm..<br /> 0256068135 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=9941">Place hold on <em>Marketing research :</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9941</guid> </item> <item> <title> The story of a brand: 40 years of Engel &amp; Vӧlkers/ </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9953</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> Hamburg: Engel &amp; Völkers AG, 2018 .<br /> 319 pages; </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=9953">Place hold on <em>The story of a brand:</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9953</guid> </item> <item> <title> Ogilvy on advertising / </title> <dc:identifier>ISBN:9781802794960</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9955</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/1802794964.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Ogilvy, David.<br /> London : Welbeck, 2023 .<br /> 342 p. : 20 cm..<br /> 9781802794960 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=9955">Place hold on <em>Ogilvy on advertising /</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9955</guid> </item> <item> <title> Copy That: a Truckload of Formulas, Formats, and Checklists for Effective Copywriting/ </title> <dc:identifier>ISBN:9798289680945</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9956</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Nelson, D. Eric.<br /> Eric D. Nelson, 2025 9798289680945 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=9956">Place hold on <em>Copy That:</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9956</guid> </item> <item> <title> Tested advertising methods / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9957</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Caples, John.<br /> U.S. : Paladin Press, 1990 .<br /> xxvi, 278 p. : , Includes index. 24 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=9957">Place hold on <em>Tested advertising methods /</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9957</guid> </item> <item> <title> The copy book : how some of the best advertising writers in the world write their advertising / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9958</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> Köln : Taschen, 2018 .<br /> 537 pages : 21 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=9958">Place hold on <em>The copy book :</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9958</guid> </item> <item> <title> The 22 immuntable laws of marketing / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9959</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Ries, Al.<br /> U.K. : Profile Books, 1993 .<br /> 143 p. : 20 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=9959">Place hold on <em>The 22 immuntable laws of marketing /</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9959</guid> </item> <item> <title> Logos that last: how to create iconic visual branding/ </title> <dc:identifier>ISBN:9780760383179</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9963</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0760383170.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Peters, Allan.<br /> Beverly, MA: Rockport, 2023 .<br /> 208 p.: 26 cm.<br /> 9780760383179 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=9963">Place hold on <em>Logos that last:</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9963</guid> </item> <item> <title> The advertising handbook / </title> <dc:identifier>ISBN:0415243912</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9980</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0415243912.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Brierley, Sean..<br /> London : Routledge, 2001 .<br /> 297 p. : , Previous ed.: 1995. 24 cm..<br /> 0415243912 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=9980">Place hold on <em>The advertising handbook /</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9980</guid> </item> <item> <title> Business and professional communication playbook : essential skills for tomorrow's workplace / </title> <dc:identifier>ISBN:9781071802939</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9998</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/1071802933.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Violanti, Michelle Terese.<br /> Los Angeles : SAGE, 2023 9781071802939 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=9998">Place hold on <em>Business and professional communication playbook :</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=9998</guid> </item> <item> <title> Green logistics : improving the environmental sustainability of logistics / </title> <dc:identifier>ISBN:9780749471859</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10017</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0749471859.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> London ; | Philadelphia : Kogan Page, 2015 .<br /> 426 pages ; 24 cm.<br /> 9780749471859 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=10017">Place hold on <em>Green logistics :</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10017</guid> </item> <item> <title> Building a culture of conscious leadership / </title> <dc:identifier>ISBN:9781032224879</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10024</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/1032224878.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Potter, David.<br /> London ; | New York : Routledge Taylor &amp; Francis Group, 2023 .<br /> 176 p. ; 25 cm.<br /> 9781032224879 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=10024">Place hold on <em>Building a culture of conscious leadership /</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10024</guid> </item> <item> <title> Advertising creative : strategy, copy, and design / </title> <dc:identifier>ISBN:9781071846650</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10027</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/1071846655.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Altstiel, Tom.<br /> Los Angeles : SAGE, 2023 .<br /> 358 p. : 28 cm.<br /> 9781071846650 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=10027">Place hold on <em>Advertising creative :</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10027</guid> </item> <item> <title> Advertising : theory and practice in the digital age / </title> <dc:identifier>ISBN:9781529601978</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10049</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/1529601975.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Yesiloglu, Sevil.<br /> Thousand Oaks : Sage Publications Ltd, 2023 .<br /> 293 σ.; 9781529601978 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=10049">Place hold on <em>Advertising :</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10049</guid> </item> <item> <title> A very short, fairly interesting and reasonably cheap book about brand management / </title> <dc:identifier>ISBN:9781529795165</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10075</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/1529795168.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Beverland, Michael.<br /> Thousand Oaks : SAGE Publishing, 2025 .<br /> 137 p.; 20 cm.<br /> 9781529795165 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=10075">Place hold on <em>A very short, fairly interesting and reasonably cheap book about brand management /</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10075</guid> </item> <item> <title> The one minute manager balances work and life : invaluable advice for getting the most out of life / </title> <dc:identifier>ISBN:0007182104</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10114</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0007182104.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Blanchard, Kenneth H..<br /> London : HarperCollins, 2004 .<br /> 121 p. : 23 cm..<br /> 0007182104 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=10114">Place hold on <em>The one minute manager balances work and life :</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10114</guid> </item> <item> <title> Leading at a higher level : Blanchard on leadership and creating high performing organizations / </title> <dc:identifier>ISBN:0132347725</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10115</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0132347725.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Blanchard, Kenneth H..<br /> Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007 .<br /> 359 p. : 24 cm..<br /> 0132347725 </p> ]]> <![CDATA[ <p> <a href="https://library.mc-class.gr/cgi-bin/koha/opac-reserve.pl?biblionumber=10115">Place hold on <em>Leading at a higher level :</em></a> </p> ]]> </description> <guid>https://library.mc-class.gr/cgi-bin/koha/opac-detail.pl?biblionumber=10115</guid> </item> </channel> </rss>
