Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

By:

Boyd, Harper W [Συγγραφέας]

Contributor(s):

Material type:

TextPublication details: Homewood, Ill. : Irwin, 1989.Edition: 7th edDescription: 816 p. : ill. ; 24 cmISBN:

0256068135

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Summary: Marketing Research: Text and Cases, 7th Edition" is a textbook that teaches the marketing research process, which involves defining a problem, developing a research plan, collecting and analyzing data, and interpreting the findings to solve business issues. The 7th edition incorporates changes from the previous edition, such as combining chapters on the marketing research process and the scientific method, shortening material on decision trees, and reorganizing the sequence of chapters on data collection methods.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.83 ΗΑR (Browse shelf(Opens below))	1	Available	9780000099129

Includes bibliographical references and index.

Marketing Research: Text and Cases, 7th Edition" is a textbook that teaches the marketing research process, which involves defining a problem, developing a research plan, collecting and analyzing data, and interpreting the findings to solve business issues. The 7th edition incorporates changes from the previous edition, such as combining chapters on the marketing research process and the scientific method, shortening material on decision trees, and reorganizing the sequence of chapters on data collection methods.

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Κατάλογος Βιβλιοθηκών Mediterranean College

Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.