The Management of Sales & Customer Relations / Book of Readings

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TextPublication details: International Thomson Business Press, 1996Description: 354ISBN:

1861523866

Summary: The management of the relationship between the sales professional and the customer is of key strategic importance. Acknowledgements, Introduction, The Changing Nature of Sales and Customer Relations, Selling and Negotiation, Database Marketing, Customer Service and Relationship Marketing, Managing Agents and Distributors, Telemarketing and Trade Fairs, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.812 HAR (Browse shelf(Opens below))	1	Available	9780000013064

The management of the relationship between the sales professional and the customer is of key strategic importance. Acknowledgements, Introduction, The Changing Nature of Sales and Customer Relations, Selling and Negotiation, Database Marketing, Customer Service and Relationship Marketing, Managing Agents and Distributors, Telemarketing and Trade Fairs, Index.

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The Management of Sales & Customer Relations / Book of Readings