Customer Behavior / Consumer Behavior and Beyond

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TextPublication details: The Dryden Press, 1999Description: 864ISBN:

003098016X

Contents:

The Customer: Key to Market Success, Determinants of Customer Behavior, The Customer's Mind-Set, Customer Decision Making, Customer Focused Marketing, Cases, Glossary, Index.

Summary: The Customer: Key to Market Success, Determinants of Customer Behavior, The Customer's Mind-Set, Customer Decision Making, Customer Focused Marketing, Cases, Glossary, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8342 SHE (Browse shelf(Opens below))	1	Available	9780000013095

The Customer: Key to Market Success, Determinants of Customer Behavior, The Customer's Mind-Set, Customer Decision Making, Customer Focused Marketing, Cases, Glossary, Index.

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Customer Behavior / Consumer Behavior and Beyond