Market Segmentation / A Step-by-Step Guide to Profitable New Business

Contributor(s):

Croft Michael J

Material type:

TextPublication details: Rouledge, 1994Description: 84ISBN:

415097363

Summary: A Focused approach to winning the ''game'' of Marketing. Preface, Acknowledgements, Introduction, Where to begin, Finding Segments, Narrowing Down the Choices, Picking the Winners, Developing the Plan of Attack, Staying Ahead, Summary, References.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 CRO (Browse shelf(Opens below))	1	Available	9780000013101

A Focused approach to winning the ''game'' of Marketing. Preface, Acknowledgements, Introduction, Where to begin, Finding Segments, Narrowing Down the Choices, Picking the Winners, Developing the Plan of Attack, Staying Ahead, Summary, References.

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Market Segmentation / A Step-by-Step Guide to Profitable New Business