Strategic Market Planning / Problems and Analytical Approaches
Material type:
TextPublication details: Prentice Hall, 1979Description: 530ISBN: - 138510490
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
MC Athens Campus Library | 658.8 ABE (Browse shelf(Opens below)) | 1 | Available | 9780000014702 |
Analytical Prerequisites for Strategic Planning ,The Nature of Strategic Market Planning, Analyzing Market Opportunity and Assessing Company Capability, Cost Dynamics: Scale and Experience Effects, Formal Strategic Planning Methods, Portofolio Analysis, Market Attractiveness and Business Position Assessment, The Use of Pooled Business Experience: The Pims Project, The Formal Methods Compared, Creative and Managerial Aspects of Planning, Defining the Business and Making Bridges to othe Strategic Decisions, The Human Side of Planning, Preparing a Strategic Market Plan, Index of Text.
Analytical Prerequisites for Strategic Planning ,The Nature of Strategic Market Planning, Analyzing Market Opportunity and Assessing Company Capability, Cost Dynamics: Scale and Experience Effects, Formal Strategic Planning Methods, Portofolio Analysis, Market Attractiveness and Business Position Assessment, The Use of Pooled Business Experience: The Pims Project, The Formal Methods Compared, Creative and Managerial Aspects of Planning, Defining the Business and Making Bridges to othe Strategic Decisions, The Human Side of Planning, Preparing a Strategic Market Plan, Index of Text.
There are no comments on this title.