Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing Challenges / Cases and Exercises

Contributor(s): Material type: TextPublication details: Mcgraw Hill Book Company, 1986Description: 670ISBN:
  • 70387869
Contents:
The Nature of Marketing, Market Selection, Product Policy, Distribution and Delivery Systems, Marketing Communication, Pricing, Marketing Research, Strategic Market Planning, Organizing and Implementing the Marketing Effort, Appendixes.
Summary: The Nature of Marketing, Market Selection, Product Policy, Distribution and Delivery Systems, Marketing Communication, Pricing, Marketing Research, Strategic Market Planning, Organizing and Implementing the Marketing Effort, Appendixes.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 LOV (Browse shelf(Opens below)) 1 Available 9780000014962

The Nature of Marketing, Market Selection, Product Policy, Distribution and Delivery Systems, Marketing Communication, Pricing, Marketing Research, Strategic Market Planning, Organizing and Implementing the Marketing Effort, Appendixes.

The Nature of Marketing, Market Selection, Product Policy, Distribution and Delivery Systems, Marketing Communication, Pricing, Marketing Research, Strategic Market Planning, Organizing and Implementing the Marketing Effort, Appendixes.

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