Mediterranean College

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Strategic Marketing for Not-For-Profit Organizations / Program and Resource Development

Contributor(s): Material type: TextPublication details: The Free Press, 1984Description: 386ISBN:
  • 29182603
Contents:
The Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index.
Summary: The Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 LAU (Browse shelf(Opens below)) 1 Available 9780000014993

The Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index.

The Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index.

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