Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

Image from OpenLibrary

Essentials of Services Marketing

Contributor(s): Material type: TextPublication details: The Dryden Press, 1997Description: 58ISBN:
  • 30152178
Contents:
An Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases.
Summary: An Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.802 HOF (Browse shelf(Opens below)) 1 Available 9780000015037

An Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases.

An Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases.

There are no comments on this title.

to post a comment.

MC Athens Campus Library
Πατησίων 94 & Κοδριγκτώνος 13, 104 34
Πελλήνης 8 & Πατησίων 107, 112 51
Τ: +30 210 8899600

MC Thessaloniki Campus Library
Ίωνος Δραγούμη 21, 54625 | Ίωνος Δραγούμη 15, 54625
Τ: +30 2310 287779 – Τ: +30 2314 440300