Exploring Direct Marketing

Contributor(s):

Material type:

TextPublication details: Thomson Information/ Publishing Group, 1999Description: 492ISBN:

1861524021

Summary: A textbook aimed at the growing number of direct marketing students at universities, colleges and on professional courses. The Rise of Direct Marketing, Planning for Direct Marketing, Segmentation and Direct Marketing, The Marketing Database, Market Research and Testing, Customer Acquisition and Retention and Loyalty, Relationship Marketing, Direct Marketing Media, The Internet, Creativity and Production and Fulfilment, The Law of Direct Marketing, Direct Marketing and Social Responsibility, Cases and Clippings, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.84 OMA (Browse shelf(Opens below))	1	Available	9780000015068

A textbook aimed at the growing number of direct marketing students at universities, colleges and on professional courses. The Rise of Direct Marketing, Planning for Direct Marketing, Segmentation and Direct Marketing, The Marketing Database, Market Research and Testing, Customer Acquisition and Retention and Loyalty, Relationship Marketing, Direct Marketing Media, The Internet, Creativity and Production and Fulfilment, The Law of Direct Marketing, Direct Marketing and Social Responsibility, Cases and Clippings, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Exploring Direct Marketing