The Management and Marketing of Services

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TextPublication details: Butterworth Heinemann, 1998Description: 276ISBN:

750607890

Summary: This book offers information on Services in a management and marketing context. Preface, Acknowledgements, Establishing a Framework for Service Creation and Delivery, Introducing Services, The Organizational Setting, Service Design, The Service Setting, Managing Customer and Service Interaction, Service Quality, The Service Encounter, Service Employees, Managing Demand and Supply, Service Communications, Controlling Service Delivery, Performance Measurement, Satisfaction Guaranteed, Monitoring and Evaluating the Service, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 MUD (Browse shelf(Opens below))	1	Available	9780000015112

This book offers information on Services in a management and marketing context. Preface, Acknowledgements, Establishing a Framework for Service Creation and Delivery, Introducing Services, The Organizational Setting, Service Design, The Service Setting, Managing Customer and Service Interaction, Service Quality, The Service Encounter, Service Employees, Managing Demand and Supply, Service Communications, Controlling Service Delivery, Performance Measurement, Satisfaction Guaranteed, Monitoring and Evaluating the Service, Index.

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The Management and Marketing of Services