Marketing Research for Managers / Second Edition

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TextPublication details: Butterworth Heinemann, 1996Edition: 2ndDescription: 326ISBN:

750604883

Summary: An easy-to-read, practical introduction to Marketing Research. Foreword, Preface, Acknowledgements, Introducing Marketing Research, Getting Started, Marketing Research Begins at Home, How are the Data Collected, How Do We ask the Questions, What Happens to the Answers, Using Research in Industrial Markets, Using Research in Experiments, Using Research in International Markets, Where Do you Go From Here, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 CRO (Browse shelf(Opens below))	1	Available	9780000015310

An easy-to-read, practical introduction to Marketing Research. Foreword, Preface, Acknowledgements, Introducing Marketing Research, Getting Started, Marketing Research Begins at Home, How are the Data Collected, How Do We ask the Questions, What Happens to the Answers, Using Research in Industrial Markets, Using Research in Experiments, Using Research in International Markets, Where Do you Go From Here, Index.

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Marketing Research for Managers / Second Edition