Key Customers / How to Manage Them Profitably

Contributor(s):

Material type:

TextPublication details: Butterworth Heinemann, 2000Edition: 1stDescription: 322ISBN:

750646152

Summary: The very best state-of-the art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. Forward, Preface, Acknowledgements, Why Key Account Management, The Origins of Key Account Management, Key Relationship Development, The Buyer Perspective, Defining and Selecting Key Accounts, Key Account Analysis, Planning for Key Accounts and Measuring Profitability, Organizing for Key Account Management, The Key Account Manager, Processes for Implementing Key Account Management, Relationship Development Processes, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.804 MCD (Browse shelf(Opens below))	1	Available	9780000015693

The very best state-of-the art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. Forward, Preface, Acknowledgements, Why Key Account Management, The Origins of Key Account Management, Key Relationship Development, The Buyer Perspective, Defining and Selecting Key Accounts, Key Account Analysis, Planning for Key Accounts and Measuring Profitability, Organizing for Key Account Management, The Key Account Manager, Processes for Implementing Key Account Management, Relationship Development Processes, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Key Customers / How to Manage Them Profitably