Sports Marketing / It's Not Just a Game Anymore

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TextPublication details: 1995Description: 355ISBN:

1573920193

Summary: A provocative and absorbing look at the big business and bottom line of sports marketing. Acknowledgements, Introduction, Defining Sports Marketing, The Event Triangle, Big League Sports, Turning Sporting Events into Sponsorships and Sponsorships into Promotions, Event Marketing to Scale, Understanding the Sponsors, The Media and Broadcast Industry, Licensing and Merchandising, Sporting Goods and Lifestyle Marketing, Endorsements, Sports Marketing Buyers and Sellers, Future Issues in Sports Marketing, Notes, Glossary, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	338.4/3796 SCH (Browse shelf(Opens below))	1	Available	9780000021786

A provocative and absorbing look at the big business and bottom line of sports marketing. Acknowledgements, Introduction, Defining Sports Marketing, The Event Triangle, Big League Sports, Turning Sporting Events into Sponsorships and Sponsorships into Promotions, Event Marketing to Scale, Understanding the Sponsors, The Media and Broadcast Industry, Licensing and Merchandising, Sporting Goods and Lifestyle Marketing, Endorsements, Sports Marketing Buyers and Sellers, Future Issues in Sports Marketing, Notes, Glossary, Index.

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Sports Marketing / It's Not Just a Game Anymore