Practical techniques show you how to analyze financial statements, interpret financial data and measure business performance. Introduction, Understanding the Basics, Explaining Accounts, Who Uses Accounts?, Examining Regulations and Practice, Mastering Accounts, Understanding a Profit and Loss Account, Looking at Gross Profit, Determining Operating Profit, Evaluating the Bottom Line, Understanding Balance Sheets, Examining Fixed Assets, Working with Current Assets, Understanding Liabilities, Analyzing Shareholders' Funds, Using Cash Flow Statements, Producing Cash Flow Forecasts, Measuring Performance, Understanding Ratios, Analyzing a Profit and Loss Account, Reading a Balance Sheet, Understanding Investors' Ratios, Gathering More Information, Broadening Your Knowledge, Exploring International Issues, Looking at Common Problems, Recognizing Creative Accounting, Benefiting from Management Accounts, Making Future Financial Decisions, Assessing Your Accounting Skills, Index, Acknowledgements.