Sport Marketing

Contributor(s):

Blakey Paul

Material type:

TextPublication details: Learning Matters, 2011Edition: 1stDescription: 220ISBN:

9780857250902

Summary: This is a comprehensive and accessible text on sport marketing for students on sports management degrees or any sports degree with a marketing environment. Introduction to Sport Marketing, Research for Sport Marketing, Sport Consumers, Sport Marketing Planning, Sport Products, Sport Pricing, Integrated Sport Marketing Communication, Sport Sponsorship, Sport Public Relations, Sport Media, Place in sport, Sport Marketing Implementation and Control, Writing a Sport Marketing Plan, References, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	796.0698 BLA (Browse shelf(Opens below))	1	Available	9780000030092

This is a comprehensive and accessible text on sport marketing for students on sports management degrees or any sports degree with a marketing environment. Introduction to Sport Marketing, Research for Sport Marketing, Sport Consumers, Sport Marketing Planning, Sport Products, Sport Pricing, Integrated Sport Marketing Communication, Sport Sponsorship, Sport Public Relations, Sport Media, Place in sport, Sport Marketing Implementation and Control, Writing a Sport Marketing Plan, References, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Sport Marketing