International Hospitality Management / Concepts and Cases

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TextPublication details: Elsevier, 2007Edition: 1stDescription: 388ISBN:

9780750666756

Summary: This book brings together the latest developments in global hospitality operations with contemporary management principles. Preface, Acknowledgements, Welcome: An Introduction to International Hospitality, Cultures and the Challenges of International Hospitality, The International Hospitality Industry, Exploring the International Environment, International Marketing, International Hospitality Market Entry, Strategic Planning and International Hospitality, International Human Resources Management: Managing Diversity, Entrepreneurship and SMEs in the Global Market, Managing Social Responsibility in International Hospitality, The Analysis of International Hospitality Management, Bibliography and References, Author and Subject Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	647.94/068/4 CLA (Browse shelf(Opens below))	1	Available	9780000031273

This book brings together the latest developments in global hospitality operations with contemporary management principles. Preface, Acknowledgements, Welcome: An Introduction to International Hospitality, Cultures and the Challenges of International Hospitality, The International Hospitality Industry, Exploring the International Environment, International Marketing, International Hospitality Market Entry, Strategic Planning and International Hospitality, International Human Resources Management: Managing Diversity, Entrepreneurship and SMEs in the Global Market, Managing Social Responsibility in International Hospitality, The Analysis of International Hospitality Management, Bibliography and References, Author and Subject Index.

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International Hospitality Management / Concepts and Cases