Legal Aspects of Marketing Strategy / Antitrust and Consumer Protection Issues

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TextPublication details: Prentice Hall Inc, 1984Description: 554ISBN:

135280842

Summary: The authors in this book show the pervasive impact on marketing activities of the law and our legal system. Preface, The Scope and Enforcement of Laws Regulating Marketing Strategy, Legal Issues Related to Internal Development of Products, Legal Issues Related to Product Quality, Antitrust Issues Related to the Addition of Products or Services by Merger and Acquisition or Joint Venture, Antitrust Issues and Pricing Strategy, Antitrust Issues and Marketing Channel Strategy, Legal Aspects of Promotion Strategy: Advertising, Legal Aspects of Sales Promotion and Personal Selling Practices, Antitrust Issues and Achieving Market Dominance, Conjectures about the Future of Antitrust and Consumer Protection Law Enforcement, Indexes.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	347.3038 STE (Browse shelf(Opens below))	1	Available	9780000041005

The authors in this book show the pervasive impact on marketing activities of the law and our legal system. Preface, The Scope and Enforcement of Laws Regulating Marketing Strategy, Legal Issues Related to Internal Development of Products, Legal Issues Related to Product Quality, Antitrust Issues Related to the Addition of Products or Services by Merger and Acquisition or Joint Venture, Antitrust Issues and Pricing Strategy, Antitrust Issues and Marketing Channel Strategy, Legal Aspects of Promotion Strategy: Advertising, Legal Aspects of Sales Promotion and Personal Selling Practices, Antitrust Issues and Achieving Market Dominance, Conjectures about the Future of Antitrust and Consumer Protection Law Enforcement, Indexes.

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Legal Aspects of Marketing Strategy / Antitrust and Consumer Protection Issues