Superior Customer Value in the New Economy / Concepts and Cases

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TextPublication details: Crain Books, 2004Edition: 2ndDescription: 434ISBN:

1574443569

Summary: This book elaborates on the latest perspectives of the business and academic communities, exploring leading marketing and managing developments in the crucial area of customer value (CV). Customer Value and the Building Blocks, Creating Value Through Services and E-Commerce, Planning and Implementing a Winning Value Proposition, Delivering Long-Term Superior Value to Customers, Customer Value Cases: A Primer and Questions for Analysis, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/12 JOH (Browse shelf(Opens below))	1	Available	9780000044754

This book elaborates on the latest perspectives of the business and academic communities, exploring leading marketing and managing developments in the crucial area of customer value (CV). Customer Value and the Building Blocks, Creating Value Through Services and E-Commerce, Planning and Implementing a Winning Value Proposition, Delivering Long-Term Superior Value to Customers, Customer Value Cases: A Primer and Questions for Analysis, Index.

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Superior Customer Value in the New Economy / Concepts and Cases