Balancing classic research with today's most pertinent studies, Social Psychology tells the story of this exciting science in a way that is both practical and engrossing. Preface, Introduction, Introduction to Social Psychology, Methodology: The Process of Doing Research, Understanding Ourselves at the Social World, Social Cognition: How We Think About the Social World, Social Perception: How We Come to Understand Other People, Self-Understanding: How We Come to Understand Ourselves, Self-Justification and the Need to Maintain Self-Esteem, Social Influence, Attitudes and Attitude Change: Influencing Thoughts and Feelings, Conformity: Influencing Behavior, Group Processes: Influence in Social Groups, Social Interaction, Interpersonal Attraction: From First Impressions to Close Relationships, Prosocial Behavior: Why Do People Help?, Aggression: Why We Hurt Other People, Prejudice: Causes and Cures, Social Psychology in Action, Social Psychology and Health, Social Psychology and the Environment, Social Psychology and the Law, Glossary, References, Credits, Name and Subject Index.