If you want to learn about business research methods, from how to formulate research questions to the process of writing up your research, this textbook provides you with a clear and easy to follow introduction. Business Research Strategies, Research Designs, Planning a Research Project and Formulating Research Questions, Getting Started: Reviewing the Literature, Ethics in Business Research, The Nature of Quantitative Research, Sampling, Structured Interviewing, Self-Completion Questionnaires, Asking Questions, Structured Observation, Content Analysis, Secondary Analysis and Official Statistics, Quantitative Data Analysis, Using SPSS for Windows, The Nature of Qualitative Research, Ethnography and Participant Observation, Interviewing in Qualitative Research, Focus Groups, Language in Qualitative Research, Documents as Sources of Data, Qualitative Data Analysis, Computer-Assisted Qualitative Data Analysis: Using NVivo, Breaking Down the Quantitative/ Qualitative Divide, Mixed Methods Research: Combining Quantitative and Qualitative Research, Internet Research Methods, Writing Up Business Research.