International Brand Valuation Manual / A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications

Contributor(s):

Sallinas Gabriela

Material type:

TextPublication details: Wiley, 2009Description: 422ISBN:

9780470740316

Summary: This work of reference represents a remarkably complete, detailed and extensive review of the main brand valuation models, accurately depicting the state of the art in the field of brand valuation and coherently relating major trends in the theory and practice thereof. Foreword, Acknowledgements, Introduction, The Concept and Relevance of Brand, The Origin and Evolution of Valuation Methods, Brand Valuation Methods and Process, General Approaches to Brand Valuation, Brand Valuation Methods and Providers, A Taxonomy of Brand Valuation Methods, The Current Situation, Is Corporate Brand Valuation Possible?, The Future of Brand Valuation, References, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	657/.7 SAL (Browse shelf(Opens below))	1	Available	9780000063885

This work of reference represents a remarkably complete, detailed and extensive review of the main brand valuation models, accurately depicting the state of the art in the field of brand valuation and coherently relating major trends in the theory and practice thereof. Foreword, Acknowledgements, Introduction, The Concept and Relevance of Brand, The Origin and Evolution of Valuation Methods, Brand Valuation Methods and Process, General Approaches to Brand Valuation, Brand Valuation Methods and Providers, A Taxonomy of Brand Valuation Methods, The Current Situation, Is Corporate Brand Valuation Possible?, The Future of Brand Valuation, References, Index.

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International Brand Valuation Manual / A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications