Public Relations Strategy

Contributor(s):

Oliver Sandra

Material type:

TextPublication details: Kogan Page, 2004Description: 128ISBN:

749435410

Summary: This book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. Foreword, Preface, Acknowledgements, Not ''just'' PR: Public Relations Strategy in a Management Context, A Place on the Board: Public Relations Strategy in a Professional Context, Image in a ''Celebrity'' Society: Public Relations Strategy as Integrated Communication, Employees as Ambassadors: Public Relations Strategy in a HR Context, Beyond ''a customer is King'': Public Relations Strategy in a Marketing Context, Time and Talent and Creativity: Public Relations Strategy in a Multimedia Context, References, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.2 OLI (Browse shelf(Opens below))	1	Available	9780000081414

This book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. Foreword, Preface, Acknowledgements, Not ''just'' PR: Public Relations Strategy in a Management Context, A Place on the Board: Public Relations Strategy in a Professional Context, Image in a ''Celebrity'' Society: Public Relations Strategy as Integrated Communication, Employees as Ambassadors: Public Relations Strategy in a HR Context, Beyond ''a customer is King'': Public Relations Strategy in a Marketing Context, Time and Talent and Creativity: Public Relations Strategy in a Multimedia Context, References, Index.

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Public Relations Strategy