A vital text for all those studying cutting edge theories and views on strategic management. Preface, Introduction to Strategy, Introduction to Strategic Management, Strategic Managemenent in Hospitality and Tourism, Strategy Context, The Hospitality and Tourism Industry Context, The Organisational Context, Strategy Content, Business - Level Strategies, Corporate - Level Strategies, Network - Level Stategies, The Strategy Process, Strategy Formation - Strategy Formulation and Implementation, Strategy Implementation and Change, Synthesis, Conclusions: Relating Content and Context and Process, Case Studies, Conclusions: Relating Content and Context and Process, Ocean Park: In the Face of Competition from Hong Kong, Six Flags: Is Recovery on the Horizon?, The Implementation Process of a Revenue Management Strategy in Britcho Hotels, Global Hotels and Resorts: Building Lonmg - Term Customer Relationships, Entrepreneurship and Leadership in Hospitality: Insights and Implications for Hospitality and Tourism Education, Index.