Global Marketing Management

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TextPublication details: John Wiley And Sons, Inc, 2008Edition: 4thDescription: 682ISBN:

9780471755272

Summary: Globalization Imperative, Ecomonic Enviroment, Financial Enviroment, Global Cultural Enviroment and Buying Behavior, Political and Legal Environments, Global Marketing Research, Global Segmentation and Positioning, Global Marketing Strategies, Global Market Entry Strategies, Golbal Sourcing Strategy, Global Product Policy Decisions I: Developing New Products for Global Markets, Global Product Policy Decisions II: Marketing Products and Sevices, Global Pricing, Communicating with the World Consumer, Sales Management, Global Logistics and Distribution, Export and Import Management, Planning and Organization and Control of Global Marketing Operations, Global Marketing and the Internet, Cases, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library Παράρτημα Γλυφάδας	658.848 KOT (Browse shelf(Opens below))	1	Available	9780000083838

Globalization Imperative, Ecomonic Enviroment, Financial Enviroment, Global Cultural Enviroment and Buying Behavior, Political and Legal Environments, Global Marketing Research, Global Segmentation and Positioning, Global Marketing Strategies, Global Market Entry Strategies, Golbal Sourcing Strategy, Global Product Policy Decisions I: Developing New Products for Global Markets, Global Product Policy Decisions II: Marketing Products and Sevices, Global Pricing, Communicating with the World Consumer, Sales Management, Global Logistics and Distribution, Export and Import Management, Planning and Organization and Control of Global Marketing Operations, Global Marketing and the Internet, Cases, Index.

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Global Marketing Management