Does the Advertising Effects in the Consumer Behavior and How?
Material type:
TextPublication details: 2009Description: 50Summary: Introduction, What is Advertising?, Problem Discussion, Consumer Preferences, Cultural Factors, Social Factors, Personal Factors, Psychological Factors, Target Group, Brand, Brand Equity, Brand Loyalty, Brand Awareness, Perceived Quality, Brand Association, Brand Positioning, Advertisement, Importance of Advertising, Standardization vs Adaptation, The Language Used in Advertising Campaigns, Event Sponsorship, Celebrity Endorsement, Methodology, Research Approach, Validity, Reliability, Conclusion, Questionnaire, Appendix, Literature Review, References.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Διπλωματική εργασία
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MC Athens Campus Library | BUS 2009 (7) (Browse shelf(Opens below)) | 1 | Available | 9780000086730 |
Introduction, What is Advertising?, Problem Discussion, Consumer Preferences, Cultural Factors, Social Factors, Personal Factors, Psychological Factors, Target Group, Brand, Brand Equity, Brand Loyalty, Brand Awareness, Perceived Quality, Brand Association, Brand Positioning, Advertisement, Importance of Advertising, Standardization vs Adaptation, The Language Used in Advertising Campaigns, Event Sponsorship, Celebrity Endorsement, Methodology, Research Approach, Validity, Reliability, Conclusion, Questionnaire, Appendix, Literature Review, References.
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