What Influences Consumer Behavior in Car Purchasing?/The Case of the Peugeot Representative in Greece.
Material type:
TextPublication details: 2008Description: 75Summary: Introduction, Literature Review, Exploring Consumer Behavior, Factors Influencing Consumer Behavior, Steps in the Decision Process, Factors Influencing the Choice of Car Consumers, Methodology, Epistemological Paradigms, Research Approaches Strategies Design, Discussion of Access and Ethical Considerations, Analysis and Results, Overview of Car Market and Trends Globally, Overview of the Car Market in Greece - Forecasts, Discussion of Cross Tabulation, Conslusions, Self Reflection, Appendix.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Διπλωματική εργασία
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MC Athens Campus Library | BUS 2008 (12) (Browse shelf(Opens below)) | 1 | Available | 9780000086754 |
Introduction, Literature Review, Exploring Consumer Behavior, Factors Influencing Consumer Behavior, Steps in the Decision Process, Factors Influencing the Choice of Car Consumers, Methodology, Epistemological Paradigms, Research Approaches Strategies Design, Discussion of Access and Ethical Considerations, Analysis and Results, Overview of Car Market and Trends Globally, Overview of the Car Market in Greece - Forecasts, Discussion of Cross Tabulation, Conslusions, Self Reflection, Appendix.
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