Sales and Marketing for Hotels, Motels, and Resorts / Marketing Hospitality

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TextPublication details: 1992Description: 190ISBN:

28087550

Summary: Preface, Author's Acknwoledgements, Understanding Hospitality Marketing, Understanding Transactions, Understanding Client Behavior, Understanding Pricing Strategies, Marketing Organization, Market Research and Planning, Marketing Communications, Marketing to Organizations, Personal Selling, Study Guide, Glossary, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	647.94/068 FOS (Browse shelf(Opens below))	1	Available	9780000054104

Preface, Author's Acknwoledgements, Understanding Hospitality Marketing, Understanding Transactions, Understanding Client Behavior, Understanding Pricing Strategies, Marketing Organization, Market Research and Planning, Marketing Communications, Marketing to Organizations, Personal Selling, Study Guide, Glossary, Index.

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Sales and Marketing for Hotels, Motels, and Resorts / Marketing Hospitality